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Unlocking the Power of Strategic Account Management Strategic account management is a crucial aspect of any business looking to maintain long-term relationships with its most valued customers. By focusing on the specific needs and goals of your key accounts, you can build trust, loyalty, and drive mutual growth. In this article, we will explore the importance of strategic account management and provide you with some key strategies to effectively manage your most important clients. Why Strategic Account Management Matters Strategic account management goes beyond traditional sales tactics and focuses on…
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